What is Answer Engine Optimisation (AEO) and why do websites need it?
Answer Engine Optimisation (AEO) is the practice of structuring your website's code and content so AI tools like ChatGPT, Gemini, and Perplexity can extract your data to answer user queries directly. Unlike traditional SEO, which targets blue-link rankings, AEO positions your brand as the verified source inside AI - generated responses. We build this into every Webflow site we develop using JSON-LD schema and semantic HTML5 - not as an add-on, but as a foundation.