Morning AI
A Smarter Structure
MorningAI offers a powerful, all-in-one marketing platform, but its existing site structure wasn't doing justice to its innovative tools. As a Webflow agency focused on user experience, we were brought on to overhaul their digital presence, ensuring the website was as intuitive and seamless as the AI software it represents.
Overview
The goal was to create a high-performance website that clearly communicates the value of MorningAI's autonomous growth platform. Our team focused on redesigning the site's architecture to improve the user journey, making it easier for marketers to explore features like HypeStudio, AI Chat, and the platform's strategic tools. We aimed for a clean, modern, and highly functional experience.
Client Requirements
MorningAI needed a strategic partner with an expert Webflow developer to resolve critical UX and performance issues. The core challenge was to restructure the site to better showcase their sophisticated AI marketing tools. Key requirements included fixing responsive bugs, adding a custom slider to highlight features, implementing advanced blog filtering, and designing new landing pages to support their marketing funnels.
- Redesign the site architecture for an improved user experience.
- Implement a custom slider and dynamic blog filtering with Finsweet.
- Develop new, high-converting landing pages for marketing campaigns.
- Resolve all existing responsive issues and miscellaneous bugs.
What & How We Did for Day One Aesthetic Clinic
We began by mapping out a more logical site structure, creating a clear path for visitors to discover MorningAI’s powerful features. Our team executed a pixel-perfect development of new landing pages and integrated a custom-built slider for dynamic content.
We implemented a powerful blog filtering system using Finsweet to improve content discovery and fixed all outstanding bugs, resulting in a polished, conversion-driven design.
Results
The result is a robust, future-proof web design that aligns with MorningAI's brand as an innovator in marketing technology. The restructured site now provides a seamless user experience, effectively communicates the product’s benefits, and is fully optimised for performance across all devices, empowering their team to grow faster and smarter.
- Delivered a smoother, more intuitive user experience.
- Improved content discovery with advanced blog filtering.
- Strengthened the marketing funnel with new, optimised landing pages.
- Ensured a flawless, bug-free experience on all devices.
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