Why should a scaling UK tech firm care about website loading speeds for search engine positioning?
A one-second delay in mobile load time reduces conversions by roughly 7% - we have seen this play out on real client sites before and after optimisation. On Webflow, the speed advantage is structural rather than something you bolt on afterwards. We do not need to install caching plugins or compress images manually because clean code and Fastly CDN delivery are baked into how the platform works.