What is an interactive prototype and why do you use them before building a site?

An interactive prototype is a clickable, high-fidelity model of your website built in Figma that simulates exactly how the live site will look, feel, and flow. It lets you test menu drop-downs, button hover states, and user journeys before any backend development starts. This step de-risks your financial investment by uncovering potential usability issues or layout friction early in the project. Getting your stakeholders aligned on a working prototype keeps the project moving fast and guarantees a smooth transition into code.